{"title":"Earl of East","description":"\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eEarl of East is an independent British fragrance and lifestyle brand creating scent-led products for home, body and bathing. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eFounded by Niko Dafkos and Paul Firmin in 2014, what began as a creative outlet grew from a shared love of fragrance, design and the pleasure of making something together.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eFrom its early days at markets in East London, Earl of East has grown into an independent British fragrance and lifestyle brand with four stores across London, a growing international presence and a collection of home fragrance, bathing and lifestyle products made by their dedicated team in London.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eThe brand's four pillars - Create, Curate, Collaborate and Community - shape everything they do. Earl of East creates their own fragrance-led products, curates a considered edit of independent brands, collaborates with like-minded partners, and builds spaces that bring people together through scent, creativity and everyday rituals.\u003c\/span\u003e\u003c\/p\u003e","products":[],"url":"https:\/\/burkemercantile.com\/collections\/earl-of-east.oembed","provider":"Burke Mercantile","version":"1.0","type":"link"}