The General Public

Raised at the junction of the rugged and the hopeful, designer Allison Reaves grew up cultivating a pragmatic core of Montana values and an insatiable desire for horizons yet to be found.

With an instinctive pull towards irregularity, Reaves finds unexpected balance between opposing themes - at times expressed as a simple design exaggerated in silhouette, a shy pleat hiding in an unexpected locale or a sudden burst of red amongst a pure sea of white.

It's not a segment, isolated by choice and powerless by nature.  It's a process of empowerment.  It's a mode of being when uniqueness leads to participation and participation leads to unity.  Every act true to the self strengthens the whole.

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