The General Public
Raised at the junction of the rugged and the hopeful, designer Allison Reaves grew up cultivating a pragmatic core of Montana values and an insatiable desire for horizons yet to be found.
With an instinctive pull towards irregularity, Reaves finds unexpected balance between opposing themes - at times expressed as a simple design exaggerated in silhouette, a shy pleat hiding in an unexpected locale or a sudden burst of red amongst a pure sea of white.
It's not a segment, isolated by choice and powerless by nature. It's a process of empowerment. It's a mode of being when uniqueness leads to participation and participation leads to unity. Every act true to the self strengthens the whole.